When we think of gambling we automatically associate the negative reputation that comes with it, and in most case you would be correct in thinking this. However with new technology continuously advancing and changing everything we do, gambling is becoming more and more enjoyable rather than a slippery slope where huge loses can occur. Online bookmakers have introduced new safety measures, which will automatically warn players when their winnings are becoming a distant memory. The safety measure automatically sends out an email to players warning them of their current run of winning and losing and highlights the amount they are losing. Top companies such as skybet have introduced the new attitude of safety and follow similar steps to ensure their player’s safety is a key priority.
An initial warning email will be sent to the account holder warning them, this is sometimes a shock to the person who receives the email as it is common for the players to be using a close family or friends account. If the losing stops then the account will be blocked. Once an account is blocked the player will not be able to create another account with the bookmaker until he either waits a long duration of time or emails them directly explaining his/her situation. This new attitude by bookmakers is changing the way people play and reducing the amount of people get addicted and lose considerably large amounts of money. Bookmakers have taken on the approach where they are looking after their customers’ well being rather than sitting back and watching people enter into a bad situation, which becomes difficult to get out of.
A Betfred representative recently said that they acknowledge the risk and potential knock on affects gambling has on some people’s lives. He also added that online betting and gaming, is undoubtedly fun, and there is no better feeling than winning. However he accepts that bookmakers should be taking responsibility and has a duty to its customers to protect and limit the scope for financial problems. The government has always put measures in to protect people for gambling habits but of course betting and gaming is a huge economic industry in the UK and the UK has the largest bookmakers in the word.